Victoria’s Digital Creator Program

Person making a thinking expression on their face while holding a phone. The text 'Victoria's Digital Creator Program' features prominently. A pink/purple radiant is on the right hand side featuring the program partner logos

The VMDO are very proud to announce Victoria’s Digital Creator Program delivered by Changer Studios, supported by the Victorian Government. The program includes a series of free online workshops designed to help you get the most out of YouTube and is part of a new partnership between the VMDO, Film Victoria and Creative Victoria.

Initially a response to the findings of the 2019 VMDO Music Consumer Insights Study, which highlighted the importance of video streaming for discovery and ongoing engagement with music, the timing of this program with its focus on digital paths to consumers is even more vital to music business right now.

The program will feature 10 online workshops across as part of the 2020 Digital Innovation Festival. All of the workshops will be of benefit to music creators and their teams. There will also be a world-first YouTube creator accelerator four-week program for advanced creators to scale their content businesses.


Past Workshops

YouTube Workshop: East Gippsland - How To Succeed and Make An Impact On YouTube
Tuesday 7 April, 2020
This workshop is specifically for creators based in East Gippsland. Now more than ever it’s important to understand how you can create online video content from anywhere and anytime to engage with people all over the world. You’ll learn top tips to help you understand how to take advantage of YouTube and maximise your chances for success. If you have a YouTube channel and want to better understand how to boost viewership and subscribers, or if you aspire to be a YouTube creator but don't know where to start, then this workshop is for you! You'll also hear from guest local creator, author and top YouTuber, Shad Brooks, from Shadiversity! You'll be able to ask Shad questions directly, either in our live online chat or face-to-face.

Changer Accelerator Program
Thursday 15 April, 2020
In addition, we also have launched the online four-week Changer Accelerator program for established and advanced Victorian content creators. Featuring world-leading insights from top experts and creators from all over the world, this program is suitable for applicants who have 100k+ YouTube subscribers, are currently working on their channels and are dedicated to growing the success and sustainability of their creating. There are only a maximum of 10 places in the Accelerator. Applications closed 5pm Wednesday 15th April 2020.

YouTube Workshop: Music
Thursday 23 April, 2020
Through this workshop you’ll understand the key ways to take advantage of YouTube and maximise your chances for success. Whether you're a musician with a YouTube channel and want to better understand how to leverage it, or you don't have a YouTube channel but want to find out how it can serve your music career, this workshop is for you! Not sure if YouTube is important for the music industry? Presented by online video experts Changer in partnership with YouTube, this workshop will deliver insights and tips to help you succeed on the world's biggest video platform. It’ll be jam-packed with world-leading YouTube knowledge and pro tips, along with insights Changer has gained from working with successful international creators and numerous collaborations with the best minds in digital video. The guest speaker for this workshop will be Tom Thum, beatboxer and YouTuber with over 390k subscribers.

YouTube Workshop: How to Work With Brands
Thursday 28 May, 2020
How do you pitch to brands? How much should you charge? What are the do's and don'ts when it comes to working with brands? This online workshop will cover the importance of developing a strong brand on YouTube, how to determine what you and your content are worth, and how to work with brands. Please note: this workshop is designed for YouTube creators with 10k YouTube subscribers or more. Presented by online video experts Changer Studios in partnership with YouTube, this workshop will deliver insights and tips to help you succeed on the world's biggest video platform. It’ll be jam-packed with world-leading YouTube knowledge and pro tips, along with insights Changer has gained from working with successful international creators and numerous collaborations with the best minds in digital video.

YouTube Workshop Bendigo: Top Tips for Filming on a Budget
Thursday 28 May, 2020

All the gear and no idea? Or maybe you want to make great looking YouTube content without buying all the gear? This YouTube workshop for Bendigo creators has got you covered. We've partnered with YouTube & the Victorian Government to bring you a virtual workshop for the Bendigo region! Join us for a virtual YouTube workshop, specifically for Bendigo! This event is designed for anyone who has either thought about being a video creator, or wants to boost the quality of their videos to the next level. We’ll take you through the top tips and techniques used by YouTube creators all over the world that you can use to improve your production value. All without breaking the bank.

YouTube workshop Bendigo: How to build a career & earn revenue on YouTube
Wednesday 26 August, 2020
Calling all Bendigonians - this workshop will help you take the business side of your YouTube channel to the next level. Emphasising the importance of an entrepreneurial mindset, the Changer team will arm you with insights and practical tips to help you identify and take advantage of your revenue earning opportunities. Also hear from top Victorian YouTubers on how they've built their career as YouTube creators and share practical advice on how to build your YouTube business. This event is designed to help you get your channel ready for success and will be jam-packed with world-leading YouTube knowledge and pro tips.

YouTube workshop East Gippsland: Top Filming Tips
Friday 28 August, 2020
All the gear and no idea? Or maybe you want to make great looking YouTube content without buying all the gear? This workshop has got you covered. Join us for a virtual YouTube workshop just for the East Gippsland region all about giving you the inside tips on making great looking video content! This event is designed for anyone who has either thought about making YouTube videos, or wants to boost the quality of their content to the next level. We’ll take you through some top tips and techniques used by YouTube creators all over the world that you can use to improve your production value - without breaking the bank.

YouTube workshop Victoria: Formats & Programming for Success
Thursday 3 September, 2020

Want to know how to formulate a rock-solid content plan for your YouTube Channel? Learn the key things that all the top YouTubers have put in place to grow their channels - a strong format with a programming strategy to decide what to create and when to release it. We'll show you how to develop your own format and programming strategy that will help your content connect with audiences and grow your YouTube channel. Get the inside word on YouTube's latest trends and platform updates. Improve audience engagement and ensure your longevity as a creator. Build a better connection with your audience, help your channel stand out from the crowd, and keep your viewers coming back for more.

YouTube Workshop Victoria: How to find success as a Gaming Creator
Thursday 3 December, 2020

Find out what it takes to become a successful gaming YouTuber with insights direct from awesome creators Shezzza and livbev. Gaming is one of the most popular areas on YouTube, but it's also one of the hardest to break into. So how do you stand out from the crowd? This session covered: how to get set up for success as a gaming creator, what you need to do so your channel stands out from the crowd, streaming tips to get people watching and keep them coming back for more, and top tips on what to do (and what definitely not to do.

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