Published 17 November, 2022

Can Web3 technology enhance the Victorian music industry? 

Web3 technologies are disrupting how music can be created, owned and distributed.

To support and upskill the Victorian music industry, the Victorian Music Development Office (VMDO) will launch MUS3 Web3 Fundamentals on Wednesday, 23 November 2022.

MUS3 Web3 Fundamentals is a free, self-paced, short online course that introduces the basics of Web3, blockchain, cryptocurrencies and non-fungible tokens (NFTs).

Web3 can be confusing and overwhelming to navigate due to its rapid growth. 

However, Web3 technologies have the potential to influence the music industry and allow artists to unlock event ticketing solutions, royalty collection and copyright protection.

VMDO director, Jas Moore, explains that “Web3 is an unchartered territory that could ignite Victorian music businesses to consider new models to generate additional income streams, alternate ways to distribute content and increase direct engagement with fans.”

Throughout the MUS3 Web3 Fundamentals course, participants will learn how to set up a cryptocurrency wallet, mint an NFT collection and create an NFT-gated Tell.ie website. 

The course also includes a line-up of guest speakers, including Professor Ellie Rennie (RMIT Blockchain Innovation Hub), Caroline Bowler (CEO of BTC Markets), Max Shand (Founder and CEO of Serenade) and LÂLKA, an Australian independent musician using Web3.   

An initiative funded by the VMDO, MUS3 Web3 Fundamentals was developed by Victorian-based company, CLUB MEDIA LABS with additional support from the Australia Council for the Arts.

CLUB MEDIA LABS founder and creative technologist Reggie Ba-Pe III and Elisabeth Hare have created MUS3 Web3 Fundamentals as a supportive and collaborative learning hub.

Designed in response to the needs of the Victorian music community, the MUS3 Web3 Fundamentals course is a platform for anyone curious to experiment with Web3 technologies.  

The VMDO are accepting registrations for MUS3 Web3 Fundamentals at vmdo.com.au/projects/mus3

Victorian Music Development Office (VMDO)

The Victorian Music Development Office (VMDO) is a Victorian Government initiative delivered by Music Victoria – it has a commitment to boosting the growth and evolution of the Victorian contemporary music industry, supporting the creation of sustainable opportunities and ensuring Victoria maintains its reputation for great music.