VMDO Research
A very large crowd huddles together in front of a large illuminated stage. There are warm bright yellow lights coming from the stage, illuminating the musicians on it and the raised hands of the audience members.
2023 Research
An Investigation into the Victorian Music Industry
Following VMDO’s Scoping Study (Ryan, 2020), conducted by Dr Ben Eltham and Ms Catherine Ryan from Monash University in 2019, VMDO invited independent researcher Benjamin Wiesner to investigate the state and scale of the Victorian music industry using different data sources and methodology in 2022.
2022 Research
VMDO Music Consumer Insights Survey 2022
It’s official! In 2022 more people agree that ‘music is [their] life and number one passion’ than in 2019 according to VMDO and Music Victoria’s Longitudinal Music Habits Survey in conjunction with Opinium.
2020 Research
Understanding Challenges to the Victorian Music Industry During COVID-19
VMDO and the Victorian Office for Women commissioned RMIT University to complete the study – Understanding Challenges to the Victorian Music Industry During COVID-19.
Small Scale, Big Opportunity: Victorian Music Sector Industry Scoping Study
Monash University was asked by VMDO to undertake a scoping study of the Victorian music sector. The objective of the research project was to “undertake a scoping study to lay out a future research program for VMDO, and to act as a road map for future detailed analysis of the industry dynamics and potential policy interventions.”
Career Paths: The Victorian Music Business Career Life Cycle
The Victorian Music Business Career Life Cycle study reveals workers with music business careers are passionate and nimble, but sector disruption can lead to career instability. VMDO worked with RMIT University to interview 27 Victorian music business professionals with over ten years’ experience to understand the skills, strategies, challenges and opportunities people require to sustain a music business career.
2019 Research
VMDO Music Consumer Insights: Music is the number one passion for one in three Australians
VMDO worked with Chris Carey, CEO of Media Insight Consulting, to understand how Australians access and engage with music in their latest research: VMDO Music Consumer Insights. “The survey findings help us explain the attitudes that underpin consumer behaviours – they join the dots so we can understand how Australians connect with music through different access points from streaming services to purchasing tickets to a live performances,” said Carey.