Hannah Docherty, Brand Manager, finishing up at VMDO

Published 17 November, 2022

After relocating to Victoria from WA in 2021, Hannah originally joined the VMDO team as our Communications & Office Coordinator. 

Over the past 1.5 years, Hannah has led marketing & communication for VMDO and Music Market. She helped shape the brand, marketing and communications strategies for both VMDO and Music Market and played a critical role in Music Market’s official launch in December 2021. In late 2021, Hannah led VMDO’s Digital Marketing Best Practice program, in partnership with Music Ally. 

Hannah also helped with the set-up of venue operations and bookings for Music Market, and managed our Music Market Co-Work space.

In May 2022, Hannah moved over to Music Victoria as the Brand Manager for Music Victoria, VMDO and Music Market, where she is currently leading marketing strategy for all three brands, as well as overseeing all outward-facing marketing & publicity for the Music Victoria Awards. 

“We can always count on Hannah to bring bright ideas (along with bright hair and bright clothes)! Her presence and positive can-do attitude will be dearly missed, but her influence on the music world and ability to share marketing strategies for success will continue.”

- Simone Schinkel, CEO, Music Victoria

“Being able to work with Hannah has been a great pleasure and one of the best parts of working at VMDO since I joined the team a couple of months ago. Hannah is such a supportive and reliable team player that you can always count on, and she brings so much joy into the office. Additionally, she is also VMDO’s Expert in Residence in creating beautiful cheese boards that have been super popular at our VMDO Links events!” 

- Aijia (AJ) Li, Music Business Manager, VMDO

Hannah’s last day at VMDO is next Friday, 25 November.

“It’s been an absolute pleasure working with the Music Victoria, VMDO and Music Market teams over the last 1.5 years, as well as being part of the vibrant Collingwood Yards community.

I feel very lucky to have landed in such a progressive working environment after relocating to Victoria last year, and over this period have learnt a huge amount about creative strategy, brand management and consultation with the diverse music community.

Between the team and our Co-Work residents, it’s been incredible getting to know so many passionate, kind, creative people from across the Vic music industry, and I can’t wait to see what everyone gets up to next.” 

- Hannah Docherty

We wish Hannah the best in her new role. 

In the meantime, Music Victoria is looking for a new member to join the marketing team. More details about the role can be found here.