New Frontiers for Catalogue Marketing
Published 10 May, 2022
The Victorian Music Development Office (VMDO) has partnered with Music Ally to access their latest webinar:
New Frontiers for Catalogue Marketing - Fresh Ideas for Past Releases
In the streaming era, fans can listen to what they want, whenever they want, discovering tracks and artists from the entire history of recorded music. Meanwhile, TikTok is helping old tracks go viral with young listeners, while sectors including gaming, fitness and wellbeing are creating a plethora of sync opportunities for past releases. All this means that catalogue music is front and centre, with the line drawn between catalogue and frontline – 18 months after release usually – increasingly blurry. According to MRC Data, 73.1% of US music consumption is now catalogue music.
The next Music Ally webinar will explore these trends, and explain how savvy marketers are using catalogue music to reactivate streaming and social algorithms and reengage fanbases in the run-up to new releases. In a world with a constant demand for new content from and around artists, the role of their back catalogues is only becoming more important. Catalogue is no longer just about anniversary box-sets for albums released decades ago – as important and creative as those products are. It’s just as much about labels and artists’ teams thinking about what they can do today to harness the power of previous releases.
By the end of our webinar, you’ll be equipped to:
• Promote catalogue with user-generated content (UGC) campaigns
• Seek out new sync opportunities for your music
• Use the power of TikTok in your catalogue marketing
• Make the most of streaming and social algorithms to reengage fans with artists’ catalogues
• Drive consumption by repackaging catalogues in exciting new ways
This opportunity is best suited to anyone in the music industry who is driving decision making around catalogue marketing.
MUSIC ALLY
Music Ally is the global leader in digital training for the music industry, having trained thousands of industry professionals and artists. A knowledge and skills company, it provides insight to the major labels, indies, publishers, as well as artists and managers globally. Music Ally’s mission is to help the music industry embrace digital platforms and build sustainable careers for artists across the globe.
HOW TO REGISTER
To register for the webinar, please fill out the form below.
Registrations close 5pm AEST, Friday 3rd June.
Webinar access will be emailed through the following week.
As VMDO are purchasing access to the webinar on demand/per user (valued at £65), we ask that each person who registers are able to commit to:
• Viewing the webinar within 2 weeks of receiving the playback video link
• Completing a short survey response (10 minutes maximum), providing feedback to the Victorian Music Development Office about how we can best support your business.
For any queries, please contact info@vmdo.com.au
Demographics & Identity questions: For more information about our demographics and identity questions in the registration process, please head to: bit.ly/MVDemographics