China Music Now: Recap

27 Nov

Written By VMDO

Published 27 November, 2018

The recent China Music Now inbound mission has now concluded, bringing together international and local music industry representatives.

Taking place during Melbourne Music Week, 5 international speakers flew into Victoria to share their insights into opportunities that exist within China’s contemporary music market.

The VMDO offered a free 2 hour panel to the Victorian music industry, with audience spots selling out in advance. Topics explored included:

The recorded music industry – physical, digital distribution, streaming
Touring and festivals
Media, marketing and connecting to a Chinese audience
Future opportunities that exist for export-ready international artists

Key notes from the panel can be found here.

The speakers participated in 1-on-1 meetings with over 20 key Victorian music industry representatives, making numerous meaningful connections.

‘The timing for the Chinese delegate panel and 1-on-1 meetings that VDMO presented was amazing. I’d already had a trip to Beijing scheduled and I was able to schedule additional meetings based on the delegate’s introductions. The delegates were from a broad range of areas across the Chinese music industry, and they presented a well-rounded picture of the music market there in its current state.'

Matt Tanner, Native Tongue Publishing

Thank you so much to VMDO for the unique opportunity to make a meaningful connection with the Chinese music market. The delegates were all incredibly insightful and generous with their time, and I have a much stronger understanding of the music landscape in China as a result of the "China Music Now" sessions this week. I look forward to working with them all in the near future.

Emily York, Penny Drop

Other key connections included:

Meeting 40+ representatives from local Chinese community organisations, corporates and governments during a Networking Morning Tea, hosted by City of Melbourne.
Boardroom roundtable meetings with Mushroom Group and Unified Music Group key staff members.
Attending various live gigs, seeing Victorian acts such as Angie McMahon, Ainslie Wills, Gretta Ray, GL, Harvey Sutherland, The Teskey Brothers and more.
Sitting front and centre for the Music Victoria Awards, seeing acts such as Baker Boy, Sampa The Great, Mildlife, Angie McMahon, Evelyn Ida Morris, Ella Hooper + Dallas Frasca

Thank you again to the 5 incredible speakers who contributed so much to the Victorian music industry throughout their time in Melbourne:

Mathew Daniel, NetEase Cloud Music, Vice President – International (China)
Michael LoJudice, Modern Sky International, President – Global Business Development (USA)
Lolly Fan, Maybe Mars, Artist Manager (China)
Alessandro Pavanello, Kanjian, Global Business Manager (China)
Ryan Wilson, Listen Up, Partner and Director of Asia (Australia)

Full speaker profiles can be found here.

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