Presented by the Victorian Music Development Office
Wednesday 9th March, 4pm - 6pm AEDT
In 2022 what does it mean to navigate a modern day music career?
We already know that the artist's career involves so much more than recording and touring. With a vast amount of alternative revenue streams at the artists finger tips, what areas are worthy of their attention? From sponsorships, sync licensing, songwriting and side hustles, the opportunities appear to be endless, but navigating them requires a clear road map and strategic thinking.
Additionally, increased opportunities brings new challenges. Artists (and their teams) are being asked to do more than ever before, so how can we cultivate a supportive environment and manage the risk of burn out?
Leading the discussion is music strategist Amber Horsburgh. She'll be joined by Ben Dennis (Myriad Management) and artists Beatrice and Jade Empress. We'll take a deep dive into what alternative revenue streams are grabbing their attention and discuss what a sustainable music career looks like.
Moderator: Amber Horsburgh
Amber Horsburgh is the founder of Deep Cuts, an online course that teaches independent musicians how to get their music heard by millions using major label strategies.
She has spent the last decade working in NY and LA as SVP of Strategy helping to build marketing strategies for artists. Her current and previous clients include Mura Masa, Smino, Chet Faker, Miike Snow & Cold War Kids, YouTube Music, Spotify, SoundCloud, Sonos, and Google Play.
Speakers: Beatrice, Ben Dennis (Myriad Management) and Jade Empress
Electronic music producer Beatrice Lewis is one of the most exciting multifaceted artists in the current Australian music landscape. She is a songwriter, performer and producer of one of Australia’s most electrifying new dance acts, Haiku Hand; a songwriter and producer for award-winning indigenous band Kardajala Kirridarra, and enjoys a flourishing career as a solo artist.
Beatrice won the 2019 APRA’s Personal Development award in the Dance/Electronic category, is an alumni of the Red Bull Music Academy, has performed at major electronic music festivals from Pitch to MONA FOMA, and was named one of Beat Magazine’s “Melbourne producers that owned 2017”.
As a songwriter, singer and producer of innovative pop art band Haiku Hands, Beatrice has amassed millions of streams and impressed audiences and critics worldwide. Haiku Hands have toured Europe, had a sold-out headline Australian tours, a break-out performance at SXSW and a run of US dates. Having bagged a coveted spot on the NME 100, Haiku Hands has been tipped as one of the most exciting new bands in music by the likes of Vogue, Clash, DIY, Dork, BBC Radio 1 and Beats 1.
Ben Dennis is the owner & director of Myriad Management a boutique management company that looks after ARIA award, platinum selling duo Peking Duk, House music mad man Benson and most recently Sydney's brother & sister duo - Caroline & Claude. As well as managing bands Bennis also finds time to consult on various brand partnerships including the successful Nandos Music Exchange, Runs a soup review page @soupfluencer and when we aren't in the middle of a pandemic DJs around town at clubs and festivals.
Jade Empress (Dr Jade Goodge) is an artist and medical doctor, who has spent the last 18 months on the frontline in rural/remote Australia. She counts participating in Ben Folds’ 2021 songwriting intensive workshop as a pivotal moment in her songwriting journey.
Her debut single Golden Hours, released February 3rd, presents an ode to commitment-phobia where the primary goal is not to run away, but to chase an endless sunset. In its first week of release, it received airplay on Triple J, Double J, multiple community stations, and has been added to rotation on multiple commercial stations throughout Australia.