Published 11th July, 2024

For the latest iteration of our Expert in Residence series, we’re delighted to offer Victorian professionals and businesses the opportunity to have a free session with Mexican marketing guru César Rosas.

A veteran of the Mexican music scene, César spent a decade at Universal, initially as a Label Manager in the international department, before being appointed Director of Marketing for domestic acts, overseeing countless successful campaigns. He left Universal in 2011 and founded his own company , LPA Music, who provide bespoke marketing campaigns both for local acts and internationals such as Foo Fighters, St Vincent and Queens Of The Stone Age.

We have booked eight 45-minute consultations with Cesar so Victorians interested in exporting to Mexico can seek his advice on strategies, communities and contacts. Just fill in the application form via the button below before 11.59pm on Wednesday 24th July. These sessions are most suited to managers or labels who have an act or acts who are legitimately at the stage of building their international audience. It is likely they will already be doing business in the US and may already have some traction in Mexico.

Applications are open to residents of Victoria only.