Published 17 November, 2022

This round of Experts in Residence is focused on you, the artist, as the business. You will be guided through preparing a Business Plan that can put you on the road to financial freedom. With Hannah, you'll identify immediate, mid-term and long-term actions that will set you up to achieve your goals - breaking down your north star into a constellation of achievable milestones to create a culture of success.

"I worked with Hannah on refining my business goals and business structure during 2020 & found it extremely helpful in thinking laterally whilst solidifying future goals in a time when things were very uncertain. With Hannah’s help, I was able to take a birds-eye view of my business and essentially take it apart and put it together again, using innovative concepts as well as her unique lens for high-profile business cases. It felt like all the information I was ready to hear. Her mentorship guided me on where my energy could be better spent. I’m very excited about this program and think it would benefit artists all levels." – Woodes

Hannah has driven successful business outcomes in a broad range of industries, including arts & recreation, food & beverage, manufacturing, and retail and has fine-tuned her expertise in market competition, strategy and financial management to the needs of DIY music business. Hannah’s approach focuses on building internal capability, identifying gaps, implementing systems, and developing the processes needed to achieve long-term sustainable music business success.

Hannah is a member of the Golden Key International Honours Society, achieved whilst studying her Master of Commerce majoring in International Business, Trade and Retail. She is a registered Chartered Accountant and has a Bachelor of Commerce with majors in Accounting, Finance and Financial Planning.

All successful participants will be offered 4 coaching sessions, with the first session in a group setting on Thursday, 1 Dec 2022. The remaining 3 sessions will be one-on-one, taking place from Friday, 2 December, to be arranged individually with Hannah Gibbon.

Please register your interest via the EOI form. A limited number of successful participants will be contacted by the VMDO team soon. 

Key Dates: 

EOI Open - Thursday, 17 Nov 

EOI Close - Sunday, 27 Nov 

EOI Outcome - Monday, 28 Nov 

Session 1 (Group): Intro Session with Hannah Gibbon - Thursday, 1 Dec 2022 (To be eligible for this program, your availability to attend this session is mandatory)

Session 2 (One-on-One): Revenue Forecasting

Session 3 (One-on-One): Determining your 'Eco System'

Session 4 (One-on-One): the ART of Delegation & Completing your business plan

Experts In Residence

Victorian music businesses accessing one-on-one expert advice

The Victorian Music Development Office (VMDO) has developed a series of ongoing collaborations with accomplished business professionals to deliver the Experts In Residence program. 

Bringing expert advice from business streams including: legal, HR, finance, artist management, digital marketing, grant writing, strategic planning, coaching and more, Experts in Residence gives small Victorian music businesses the chance to access professional services. 

The VMDO Experts In Residence program is targeted towards Victorian professionals, currently working in independent music businesses.