Published 22 February, 2022

VMDO Links is back in 2022, live from Music Market - the new home to support the Victorian music industry.

4-6pm, Wednesday 9th March

In 2022 what does it mean to navigate a modern day music career?

We already know that the artist's career involves so much more than recording and touring. With a vast amount of alternative revenue streams at the artists finger tips, what areas are worthy of their attention? From sponsorships, sync licensing, songwriting and side hustles, the opportunities appear to be endless, but navigating them requires a clear road map and strategic thinking.

Additionally, increased opportunities brings new challenges. Artists (and their teams) are being asked to do more than ever before, so how can we cultivate a supportive environment and manage the risk of burn out?

Leading the panel discussion is music strategist Amber Horsburgh. She'll be joined by Ben Dennis (Myriad Management) and artists Beatrice and Jade Empress. We'll take a deep dive into what alternative revenue streams are grabbing their attention and discuss what a sustainable music career looks like.

On the day, join us at 4.00pm sharp, as the panel will begin straight away. The panel event will run for approximately an hour, we'll then open up the room to networking, drinks and nibbles.

Moderator: Amber Horsburgh

Speakers: Beatrice, Ben Dennis (Myriad Management) and Jade Empress

Moderator: Amber Horsburgh

Amber Horsburgh is the founder of Deep Cuts, an online course that teaches independent musicians how to get their music heard by millions using major label strategies. 

She has spent the last decade working in NY and LA as SVP of Strategy helping to build marketing strategies for artists. Her current and previous clients include Mura Masa, Smino, Chet Faker, Miike Snow & Cold War Kids, YouTube Music, Spotify, SoundCloud, Sonos, and Google Play.

Beatrice

Electronic music producer Beatrice Lewis is one of the most exciting multifaceted artists in the current Australian music landscape. She is a songwriter, performer and producer of one of Australia’s most electrifying new dance acts, Haiku Hand; a songwriter and producer for award-winning indigenous band Kardajala Kirridarra, and enjoys a flourishing career as a solo artist.

Beatrice won the 2019 APRA’s Personal Development award in the Dance/Electronic category, is an alumni of the Red Bull Music Academy, has performed at major electronic music festivals from Pitch to MONA FOMA, and was named one of Beat Magazine’s “Melbourne producers that owned 2017”.

As a songwriter, singer and producer of innovative pop art band Haiku Hands, Beatrice has amassed millions of streams and impressed audiences and critics worldwide. Haiku Hands have toured Europe, had a sold-out headline Australian tours, a break-out performance at SXSW and a run of US dates. Having bagged a coveted spot on the NME 100, Haiku Hands has been tipped as one of the most exciting new bands in music by the likes of Vogue, Clash, DIY, Dork, BBC Radio 1 and Beats 1.

Ben Dennis

Ben Dennis is the owner & director of Myriad Management a boutique management company that looks after ARIA award, platinum selling duo Peking Duk, House music mad man Benson and most recently Sydney's brother & sister duo - Caroline & Claude. As well as managing bands Bennis also finds time to consult on various brand partnerships including the successful Nandos Music Exchange, Runs a soup review page @soupfluencer and when we aren't in the middle of a pandemic DJs around town at clubs and festivals.

Jade Empress

Jade Empress (Dr Jade Goodge) is an artist and medical doctor, who has spent the last 18 months on the frontline in rural/remote Australia. She counts participating in Ben Folds’ 2021 songwriting intensive workshop as a pivotal moment in her songwriting journey.

Her debut single Golden Hours, released February 3rd, presents an ode to commitment-phobia where the primary goal is not to run away, but to chase an endless sunset. In its first week of release, it received airplay on Triple J, Double J, multiple community stations, and has been added to rotation on multiple commercial stations throughout Australia.

VMDO Links

VMDO Links is a new networking event, connecting the Victorian music industry to key topics locally and globally. These events intend to strengthen conversations linked to growth drivers, business innovation, new technology and alternative revenue streams.

VMDO Links offers the music industry a chance to connect with the presenters, as well as with their peers, aiming to develop and sustain key relationships. This event will be delivered in a hybrid format, in person at Music Market and streaming live online.

In Person Attendees: Please ensure you register in order to secure your spot. Please note, due to current COVIDSafe settings, check in and proof of vaccination or a valid medical exemption are required for entry. Registrants will be notified of final directives for attending the event a few days out. If you can no longer make the event for any reason, we'd appreciate if you could cancel your ticket within Eventbrite so we have an accurate indication of numbers.

Online Attendees: You will be provided with a live streaming link a few days out from the event. We encourage you to actively take part in the conversation by submitting your questions for the panel live in the chat function.

Demographics & Identity questions: For more information about our demographics and identity questions in the registration process, please head to: musicvictoria.com.au/demographics-and-identity

Access: If you have any access requirements, please email info@vmdo.com.au

The Victorian Music Development Office is an initiative of the Victorian Government delivered by Music Victoria.