Published 20 September, 2021

Presented by the Victorian Music Development Office and Music Ally

As people have spent more and more time socialising and interacting with the key gaming metaverses during the Covid-19 pandemic, opportunities for non-gaming entertainment brands – and music artists – have mushroomed.

However, from blockbuster titles like Fortnite and user-generated gaming platforms like Roblox through to mobile games and virtual reality, the gaming world is complex and diverse. For artists and labels wanting to get involved, it can seem a daunting ecosystem.

In this webinar, we will explore the opportunities in games for artists and music companies to create engaging gaming content and experiences; introduce the companies who are already helping our industry to create engaging gaming content and experiences; and analyse some of the most inventive examples of artist campaigns in that space.

Topics covered will include:

• An overview of key gaming market trends

• Sync & Licensing

• Mobile Gaming

• In Game Virtual Experiences

• Artists as gamers

Presenter: Kushal Patel

Kushal (or Kush for short) is Music Ally's Head of Training, responsible for delivering digital strategy workshops and consultancy to record labels, management agencies, industry trade bodies and universities. Kush also works across Music Ally's marketing services roster and has worked on campaigns for the likes of Hollywood Records, Blue Raincoat Music and Rare Sound.

His past music industry experience ranges from playlist pitching at independent label AntiFragile Music to social media management at music marketing agency Burstimo. His diverse professional background offers him a unique perspective on a range of artist marketing strategies.

Melbourne International Games Week

Join Australian and international influencers, businesses and industry for Melbourne International Games Week – Asia Pacific’s largest digital games celebration – featuring online conferences, workshops, events and activities for the games industry, enthusiasts, educators and public.

Full program & more info: gamesweek.melbourne

*LIVE ONLY, THIS SESSION WILL NOT BE RECORDED*

Access: This Zoom session will include closed captions. If you have any other access requirements, please email info@vmdo.com.au.

Demographics & Identity questions: For more information about our demographics and identity questions in the registration process, please head to: musicvictoria.com.au/demographics-and-identity

The Victorian Music Development Office is an initiative of the Victorian Government delivered by Music Victoria.