Published 14 September, 2021

Interest in NFT's (Non-Fungible Tokens) is surging in 2021 and musicians across the globe are taking to this relatively new innovation. 

The Times describe NFT's as '...virtual tokens that use blockchain technology to record proof of ownership of pretty much anything unique or scarce – such as collectible playing cards to digital artwork.'

But what does this mean for the music industry?

Join our new VMDO Links event with Reggie Ba-Pe III from Club Media, who'll be presenting an Introduction to Music & NFT's. Reggie will be unpacking the key need-to-knows, including:

• An introduction to NFT's, the new digital asset class

• How they benefit creators & musicians

• Music NFT case studies

• Future and possibilities of NFTs

More info & RSVP: bit.ly/NFTsIntro

VMDO Links is a new networking event, connecting the Victorian music industry to key topics locally and globally. These events intend to strengthen conversations linked to growth drivers, business innovation, new technology and alternative revenue streams.

VMDO Links offers industry professionals a chance to connect with the presenters, as well as with their peers, aiming to develop and sustain key relationships. At present, these events will be delivered online through Zoom with the talk delivered at the beginning, followed by a networking opportunity at the end.

Presenter: Reggie Ba-Pe III

Reggie is a Burmese-born Australian creative entrepreneur with over 15 years’ experience in music, media, advertising, nightlife, and youth culture in China and the broader Asia-Pacific region. He is the co-founder of CLUB MEDIA, a transformative media company that pioneers the entertainment tech landscape and champions Asian creatives in the Asia-Pacific region.

As an entrepreneur, Reggie first founded Sonically Transmitted Disease in 2007, one of China’s most respected promotions and event agencies. In 2012, he opened Arcade, a video game themed cocktail lounge frequented by Shanghai’s creative elite. He later opened Arkham in 2013, Shanghai’s most prolific underground club. In 2017, Reggie was appointed General Manager and Creative Director of 88rising, one of the most influential Asian entertainment companies that bridges the East and West.

Reggie thrives in leadership and collaborative roles that enable creativity and foster communities. His vast experience in the creative industries has led him to speak at SXSW, MIDEM, All That Matters, EDC, WAM, Big Sound, OYA, Reeperbahn Festival and covered by publications including The Guardian and Forbes.

Having recently repatriated back to Australia, Reggie aims to share his knowledge to empower Australian businesses, artists and professionals.

Note: VMDO Links events are targeted towards professionals, currently working in the music industry.

Access: This Zoom session will include closed captions. If you have any other access requirements, please email info@vmdo.com.au.

Demographics & Identity questions: For more information about our demographics and identity questions in the registration process, please head to: musicvictoria.com.au/demographics-and-identity